Every day that you can get by without smoking matters
Lets break this down simply, honestly and scientifically
Logo embroidery on the sleeve
The people look like real people with their real human reasons, and that's a fantastic refreshment after tons of extra cool or extra stupid or extra violent or extra whatever drug users in most of the movies that do weird stuff only because "drugs, you know, drugs are crazy, man"
Is it the 1980s Dylan, making peace with synthesizers and chorus-effect pedals, or the Dylan of the 21st century, a trickster in his twilight years, scavenging the archives of the American unconscious to mash-up the Titanic disaster and the Kennedy assassination, Moby-Dick and A Nightmare on Elm Street